IdiomationsKinetic type, motion design, typography, AfterEffects
This was the second dive into building using After Effects. The brief for this work specified several idioms that needed a kinetic treatment. The selected two are favorites for the use of type color and type texture.
This project was the first time using storyboards became a necessity. Initially, the storyboards were a hindrance that made ideating a difficult process as the ideas generated on paper proved to be difficult in translation to digital. Over time, the storyboards become a real time saver and boon to motion process.
I find the work in this project gave me a clear understanding of pacing, both in the ideation and finishing stages of motion design.