Jack Bennett
About Me
Work
Air Louis
The Path to Discovery
Impact Atlas
Herzog Sequence
DIVE
How To Make Taffy
Labor Collages
The Laws of Simplicity
DIVE is a digital catalog showcasing my personal matchbook collection. The project focuses on giving a luxurious presentation to everyday items, allowing users to filter matchbooks by typography style, color, and my own judgement of their design quality.
The brief required building a digital sorting system for a collection. Filtering options were limited to three qualities. I researched some luxury websites and dive bar Americana, which served as inspiration for typography and color choices. I kept the styling minimal as a nod to the printing capabilities and, likely, the budgets of where the matchbooks came from, and as a way to let the matchbooks speak for themselves.
The books were photographed lying flat, backgrounds cleaned up and catalogued. They came through in gritty, detailed focus to exude their charm. The difficulty of this project lay in making the system flow, an obstacle I addressed by making the filtering system’s position dynamic and the navigation system’s static. This work gave me a better understanding of how to build design hierarchy when elements become more fluid in nature.